BTEC Level 3 Extended Diploma in Travel and Tourism
Type: Applied General qualification
1080 Guided Learning Hours
Equivalent in size to three A Levels.
Content: 13 units of which 8 are mandatory and 2 are external.
- Mandatory content (73%).
- External assessment (19%).
The qualification is a two-year, full-time qualification designed for Sixth Form learners who want to progress to employment and can support an application to a related programme at higher education in its own right. The content of this qualification relates directly to the skills and understanding needed for further study in travel and tourism and has been developed in consultation with higher education, in addition to employers and professional bodies in order to confirm that the content is appropriate and consistent with current practice.
What will I study?
This qualification includes eight mandatory units, in part covering the following content areas.
- The travel and tourism industry – the travel and tourism industry in the UK is growing and is of major importance to the economy. Learners will develop the skills needed to examine, interpret and analyse a variety of statistics that measure the importance of tourism to the UK.
- Different types of destinations and their importance – learners will investigate the features and appeal of global destinations.
- Marketing – learners will focus on how to develop a successful marketing plan for use by travel and tourism organisations to attract and engage customers.
- Customer service – learners will explore and apply ways of managing internal and external customer experience to support organisational success and develop their customer service skills.
- Enterprise and entrepreneurship – learners will carry out research to identify a gap in the market for a new travel and tourism enterprise. They will develop a plan and marketing strategy and organise a pitch of the new idea to generate interest.
- Research – learners will investigate current travel trends and current key issues and develop research skills as part of a research proposal looking at a key travel trend and a key issue in travel and tourism.
- Managing accommodation services – learners will examine the structure and leadership styles used within the accommodation sector as well as looking at the methods used to maintain standards in the industry. They will also review how technology is used in large scale accommodation organisations.
- The importance of the UK as a tourist destination – learners will investigate and analyse the UK as a tourist destination for both inbound and domestic tourists. They will develop knowledge of how to carry out research, apply geographical knowledge and meet financial and client requirements in order to fulfil a given brief.
In order to support the development of knowledge and skills needed for HE progression to courses in travel and tourism or associated sectors, learners are also required to study at least two specialist units in the following areas:
- specialist tourism
- sustainable tourism
- the airport experience
- visitor attractions
- passenger transport
- events, conferences and exhibitions
- working overseas
- the cruise industry
- recruitment and selection
- work experience in the travel and tourism sector
What could this qualification lead to?
The qualification is intended to carry UCAS points and is recognised by higher education providers as meeting admission requirements to many relevant courses.
Learners can progress to degree courses such as:
- BA (Hons) in Hospitality, Leisure, Sport and Tourism (includes Travel Management; Event Management; Tourism Management; Transport Studies; Air, Land and Sea travel; Hospitality Management; Recreation and Leisure Studies; Spa, Salon or Sport Management)
- BA (Hons) in Business Studies
- BA (Hons) in Business Management with Accounting and Finance
- BA (Hons) in Marketing
- BA (Hons) in International Tourism Management
- BA(Hons) in Geography and Tourism
- Bsc (Hons) in Geography and Environmental Management